About us

Mother and daughter, best friends, partners in crime, and colleagues – that's us.

Our bond has always been special, but after we both went through a serious childhood illness, it has only grown stronger and more valuable.

Fashion has played an important role throughout our lives. During the COVID-19 period, that passion only grew further. While many opted for sweatpants, we appeared every day in our own "outfit of the day." For us, fashion is about color, personality, self-confidence, and expressing yourself without saying a word.

From that love for originality, our own jewelry brand naturally emerged. During our search for unique accessories, we often felt that something was missing. We couldn't find the bold, playful, and stylish jewelry that we ourselves fell in love with. So, we decided to create them ourselves.

What started with making jewelry for ourselves quickly grew into a collection for women who, like us, love to let their own style speak. Every design is made with love, creativity, and a touch of our colorful world.

Welcome to MADIF.

✨ Spice up your outfit.